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7.9 Services have certain qualities which distinguish them from products. Because of their________ , physical elements such as vouchers, tickets, confirmations and merchandise are an important part of service provision. Which of the following words most accurately completes the sentence?
A Intangibility
B Inseparability
C Variability
D Perishability
答案:A
7.10 U Ltd produces a portfolio of products and focuses its efforts and resources on persuading customers to buy them.This is an example of which type of 'orientation'?
A Production
B Sales
C Marketing
答案:B
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