1.C Rationale: PEST stands for Political, Economic, Socio-cultural and Technological.
Pitfalls: SWOT (Strengths, Weaknesses, Opportunities, Threats) is a related exercise, as PEST data is fed into the O/T part of the business appraisal.
Ways in: You could eliminate as many distractors as you could identify: SMART (Specific,Measurable, Attainable, Relevant, Time-bounded) refers to objective-setting.
2.C Rationale: This would be interpreted as corruption. The other options are usually legitimate methods of influence. Although B may be questionable in some parts of the world, in others like the UK it is perfectly legitimate.
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