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完形填空
(第51〜65题，每题1分，共15分)
下面的短文有15处空白，请根据短文内容为每处空白确定1个最佳选项。
Public Relations
1.Public relations is a broad set of planned communications about the company， including publicity releases， designed to promote goodwill and a favorable image.
2.Publicity then is part of public relations when it is initiated by the firm， usually in the (51) of press releases or press conferences.
51. A.matter B.form C.system D.direction
【解析】固定搭配。in the (51) of“以…的形式”。
【答案】B
【译文】宣传是公关的一部分，一般由公司发起，包括新闻发布会和记者招待会两种常见形式。
Since public relations involves communications with stockholders，financial analysts， government officials，and other noncustomer groups， it is usually (52) outside the marketing department，perhaps as a staff department or outside consulting firm reporting to top management.
52. A.placed B.approved C.developed D.changed
【解析】placed是“被置于”，与outside搭配，表示“被置于…之外”。与下一句的placement相呼应。
【答案】A
【译文】因为公关包含公司与股东、金融分析家、政府官员及其他非消费者群体之间的联络，所以公关部从营销部中被划分出去，作为一个直接对总部负责的行政部门或独立的咨询公司。
This organizational placement can be a (53) because the public relations department or consultant will likely not be in line with marketing efforts.Poor communication and no coordination can be the (54).
53. A.desire B.limitation C.quality D.feature
54. A.images B.methods C.consequences D.conclusions
【解析53&54】上文的limitation与下文沟通不畅、不合作的后果相呼应。
【答案53】B
【答案54】C
【译文】这种组织设置会成为一种限制，因为公关部门或公关顾问很有可能与营销部门不相协调一致。这样就可能导致沟通不畅、彼此不合作的后果。
Although the basic purpose of public relations is to provide positive influence (55) the public image， this influence generally may be less than (56) provided by the other components of the public image mix.
55.A.in B.on C.for D.at
【解析55】与influence固定搭配。
56.A.all B.what C.which D.that
【解析56】选项具有指代的作用，指代的是influence.
【答案】55.B
【答案】56.D
【译文】尽管公关的基本目的是要积极创造一种良好的公众形象，然而通常情况下，公关部门对于树立公众形象的影响不能与其他有关因素的影响相比。
3.Publicity may be in the form of news releases that have (57) overtones for the company initiated by the public relations department.
57.A.favorable B.serious C.negative D.unlikely
【解析】favorable意为“有利的”，承接上文的“positive influence”。
【答案】A
【译文】公关部进行的宣传也可以是新闻发布会的形式。
Publicity on the other (58) should not be divorced from the marketing department，as it can (59) a useful adjunct(辅助) to the regular advertising.
58.A.side B.part C.hand D.area
【解析58】固定搭配，on the other hand
59.A.provide B.produce C.connect D.involve
【解析59】A项为提供，与句意相符。
【答案58】C
【答案59】A
【译文】宣传也不能脱离营销部门，因为它是对正规广告宣传的一种有益补充。
(60)， not all publicity is initiated by the firm; some can (61) from an unfavorable press as a reaction to certain actions or lack of (62) that are controversial or even downright ill-advised.
60.A.Yet B.Furthermore C.Otherwise D.Rather
【解析60】此处为进一步说明，表示递进关系
【答案60】B
61.A.make B.tell C.result D.keep
【解析61】C项意义上与上文initiated相对，但表示不好的结果，与下文“unfavorable”相照应。
【答案61】C
62.A.activities B.actions C.performances D.relations
【解析62】与上文的to certain actions，“or” 是并列词。
【答案62】B
【译文】此外，并非所有的宣传都由公司发起;有些宣传来自于媒体的反应，即由于公司颇有争议甚至十分不明智地采取了或未来采取某些行动而引起的媒体的负面反应。
4.The (63) we wish to emphasize is that a firm is deluding(自欺) itself if it thinks its public relations function， whether within the company or an outside firm， can take (64) of public image problems and opportunities.
63.A.point B.tradition C.contrast D.nature
【解析63】A项意为“重点、关键”，与下文的emphasize呼应。
64.A.charge B.care C.over D.note
【解析64】take …… of固定搭配。
【答案】63.A 64.B
【译文】我们想强调的一点是公司如果认为有关公众形象的一切问题或机遇都可以由从事公关的部门(无论是公司内部部门还是子公司)处理好，那是自欺欺人。
Many of these have to do with the way the (65) does business，such as its product quality，the servicing and handling of complaints，etc.
65.A.manager B.public C.department D.firm
【解析】与上文的an outside firm 相呼应。
【答案】D
【译文】有许多与公司的经营方式有关，比如产品的质量、售后服务及顾客意见的处理及广告的意向。
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