1. A Examiner's comments: The examiner commented that only 27% of students chose the correct answer. Make sure that you learn the distinctions between the cultural dimensions.
2. B Rationale: R & D tends to be concerned with product research (not market research), and many organisations have internal R & D functions.
Pitfalls: Be aware of the difference between product and market research.
Ways in: If you were able to rule out statement (i), you were only left with two options to choose from – and you should be able to rule out statement (iv) if you know any organisations with an internal R & D department, leaving you with the correct option.
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